Leslie Speidel

Marketing Director

Leslie Speidel is a highly experienced advertising, marketing and communications professional with extensive background in behavioural change communications, social marketing, youth tobacco prevention campaigns and initiatives, and marketing to at-risk and priority populations. Leslie is experienced in Local and national marketing and won five Regional Addy Awards for excellence in Advertising in the Public Service Category, the Silver Reel of Excellence Award. Unfiltered media campaign, and was named a National Finalist in the Silver Microphone, Awards for Public Service radio advertising. She was an Adjunct Professor at Duke University in Marketing, also sit on the board of Goddin Media Inc as president.

Leslie Speidel has over 25 years of hands-on marketing, media management and advertising experience in the fields of health care, retailing, franchising, non-profit organizations, special events, clinical trials, and state and local government public education campaigns. Some of campaigns include 100% Tobacco Free Schools state-wide radio campaign for N.C. DHHS Tobacco Branch. Working Smoke Free Internet banner campaign for N.C. DHHS Tobacco Branch. Tobacco.Reality.Unfiltered state-wide media campaign for NC Health & Wellness Trust Fund Commission. Governor Hunt’s North Carolina Low- Income Senior Prescription Drug Plan state-wide television campaign for the North Carolina Medical Society. Medicare Part B state-wide media campaign for Partnership for Medicare Education in North Carolina and North Carolina Medical Society. Nationwide allergy clinical trial radio campaign for pharmaceutical co. nationwide diabetic PHN clinical trial media campaign for global pharmaceutical giant. Nationwide & Canada shingles PHN clinical trial television & print campaign for global pharmaceutical giant. State-wide NC health care reform campaign for NC Medical Society.