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Consumer Genomics
Making genomic data more meaningful.
Turn DNA results into experiences customers love.
A DNA test creates huge amounts of data, but customers want answers they can understand and use.
DDN connects genetics with blood, gut, lifestyle and wearable data and turns it into clear, personal experiences that keep customers coming back.
- Clear, personal reports and apps
- DNA connected with blood, gut and lifestyle
- Engagement that lasts beyond the first result
Experience across every major global pharma company
Pfizer
AstraZeneca
GSK
Novartis
Roche
Sanofi
Johnson & Johnson
MSD
Novo Nordisk
Eli Lilly
AbbVie
Bayer
Bristol Myers Squibb
Boehringer Ingelheim
Amgen
Gilead
Merck KGaA
Regeneron
Vertex
Haleon
Reckitt
Kenvue
Sandoz
Hikma
Servier
Opella
Perrigo
How it connects
One connected data layer
DDN provides data and experience layers. Any diagnostic or clinical use of a genomic product depends on that product's own validation for the purpose.
Why it matters
From one test to a lasting relationship.
Clarity for customers
Complex genetics explained in plain, personal language.
A richer picture
DNA combined with biomarkers and lifestyle for more relevant insight.
Lasting engagement
Ongoing, personalised content that turns a single test into a relationship.
Use cases
What you can launch with DDN
Personalised DNA reports
Beautiful, easy-to-read results tailored to each customer.
Nutrigenomics programmes
Food and nutrition guidance shaped by genetics.
Fitness and wellness insight
Training, recovery and sleep insight linked to DNA.
Subscription health journeys
Regular re-tests and updates that keep customers engaged.
Medication response insight
Pharmacogenomic information delivered with appropriate clinical oversight.
Consent-led research data
Research-ready data platforms built on clear customer consent.
How it works
Up and running in three simple steps.
- Tell us your goalA short call to understand your data, your challenge and what success looks like.
- We connect and modelWe bring your data together and build machine learning around your objective.
- You act with confidenceClear, validated insight delivered into the tools your team already uses.
Who it's for
Built for organisations like yours.
Questions
Good to know.
Do you run the DNA tests?
No. We work with your chosen laboratory and focus on the data, intelligence and customer experience.
Can the experience carry our brand?
Yes. Everything can be white-labelled inside your own website or app.
How is genetic data protected?
Consent-led, secure and privacy-first from the start.
Can DNA be combined with other tests?
Yes. Blood, gut microbiome, wearables and lifestyle data can all be connected.
Healthcare & life sciences
Explore our other industries
Talk to DDN
Give your customers answers they will love.
Tell us about your test and your customers. We will show you how to turn results into a lasting experience.